Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influcencing their friends and colleagues directly.
出自-2010年考研阅读原文
They found that the principal requirement for what is called “global cascades” -the widespread propagation of influence through networks -is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.
出自-2010年考研阅读原文
The supposed importance of influentials derives from a plausible sounding but largely untested theory called the “two step flow of communication”: Information flows from the media to the influentials and from them to everyone else.
出自-2010年考研阅读原文
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them.
出自-2010年考研阅读原文
In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.
出自-2010年考研阅读原文
In his book The Tipping Point,Malcolm Aladuell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.
出自-2010年考研阅读原文
In his book The tipping Point, Malcolm Gladwell argues that "social epidemics" are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected.
2010年考研真题（英语一）阅读理解 Section Ⅱ
In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.
2010年考研真题（英语一）阅读理解 Section Ⅱ
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
2010年考研真题（英语一）阅读理解 Section Ⅱ
The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the"two-step flow of communication": Information flows from the media to the influentials and from them to everyone else.
2010年考研真题（英语一）阅读理解 Section Ⅱ
They found that the principal requirement for what is called global cascades 一 the widespread propagation of influence through networks 一 is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.
2010年考研真题（英语一）阅读理解 Section Ⅱ
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly.
2010年考研真题（英语一）阅读理解 Section Ⅱ