According to the passage, the Adelmans set up "movers and Shakespeares" to give advice on leadership by analysing Shakespeare's plays.
2015年高考英语上海卷 阅读理解 阅读C 题设
None more so than husband and wife team Kenneth and Carol Adelman, well-known advisers to the White House, who started up a training company called "movers and Shakespeares".