Brand principle: Superior quality low price, try for the best, continuously perfect, always super ego.
品牌理念: 优质低价, 精益求精, 不断完善, 永超自我.
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In Freud's theory, the ego mediates among the id, the super - ego and the external world.
在佛洛依德的 自我 理论中, 自我斡旋于本我 、 超我和外部世界之间.
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