Advertising language is a means for the addresser to attract the addressee.

广告语是广告商用来吸引广大用户的一种手段.

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The signature mainly consists of the addresser's signature, the typed name of his and title.

签名主要包括写信人的手签名字 、 打印的名字和公司职务头衔.

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And for the private letter, the addresser should grasp another two principles: character and candor.

而对私人书信而言,还应注意掌握另外两条原则: 个性和坦率.

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