This finding supported ConAgra’s decision to position the product against other high quality frozen dinners, rather than as a diet or health food.

出自-2015年12月听力原文

The first test market results surprised even the ConAgra team.

出自-2015年12月听力原文

ConAgra’s Research and Development staff spent a year working under the instruction: whatever the cost, don’t sacrifice taste.

出自-2015年12月听力原文

Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case.

出自-2015年12月听力原文

According to Charles Harper, chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack.

出自-2015年12月听力原文